Brad's posterous

Sep 20 / 9:05am

Stop Asking Me to Provide Credit Card Details For A Free Trial

Dear Freckle Team,

My 2 cents:

I am not going to try your cool time tracking web service, despite it looking like something I would like and could use, because you demand a credit card to get a free trial.

Setup your free trial so I don't have to give you my credit card. Its really silly that I have to remember to cancel and you have to worry about charge backs, which will harm your rating with your merchant account provider. If I like your product I will buy it, but I am not going through a credit card process to see if I like it. It's just the wrong philosophy in the web world.

Thanks,
Brad Nickel

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Sep 17 / 2:52pm

Retargeting; DIY PR Tool? » Adotas

For example, retargeting is one of the most valuable marketing tools for the Direct Marketer, but did you know that it can also serve as a tool for the company looking to build it’s brand and market awareness? Here are some examples we’ve seen some companies employ that are looking to build their brand in either a B2B or B2C capacity through retargeting:

via adotas.com

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Jun 24 / 5:57am